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TBH, when I say “brand aesthetic” it seems kind of superficial, like maybe it’s just all about making your logo and Instagram posts look pretty. But wow, is it SO much more than that. Let me explain. There used to be a TLC show called “What Not to Wear” where family and friends nominated their […]

Harper Sunday via Unsplash

What a 2000s-era makeover show taught me about building a brand aesthetic for the long-haul

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Let’s face it, there’s a whole lotta competition out there. I know you’re not in this game to be the lowest cost option (ick), so what’s it going to take to stand apart in a sea of sameness? Getting laser-focused on “why” you do what you do is absolutely critical. If you truly want to […]

Using the Enneagram to Find Your Why

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What we can learn from the business owners who show up unapologetically in their brands Doubting yourself regardless of your stage in business? πŸ€” You’re not alone! It’s totally normal to have moments of self-doubt on this entrepreneurial journey. But fear not, because I have something special to help you overcome those doubts and show […]

image of female creative entrepreneuer standing and leaning against desk with apple computer and holding a coffee mug

3 habits of self-assured entrepreneurs

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It’s been over 3 weeks since my first Brunch & Brand and the party is still happening! This week, I’m introducing you to each of the entrepreneurial women who attended. They are UH-MAZING, of course. What do a Master Gardner, a private chef, plant medicine educator, designer, hospitality and restaurant administration degree holder, small business […]

Alana Fravell

Spotlight: Alana Fravell

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I think it’s so FUN 🀩 to learn about my enneagram type. But, did you know it can be a super valuable tool πŸ§°πŸ›  for refining your brand? The more you know about yourself, the more you can infuse your own qualities into your branding and start attracting clients who just πŸ‘ get πŸ‘ you. […]

5 Ways Understanding Your Enneagram Type Can Help Your Branding

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Whether you’re a seasoned entrepreneur or just getting started, discussing logo design and branding can create a lot of confusion. If you’ve approached a designer about creating or revamping your logo only to be bombarded with a zillion questions about your brand, it’s for a very good reason. Let’s see why.

Logo vs. Brand: What’s the difference?